The Plant-for-the-Planet children and youth initiative was launched in March 2007. At the end of his school presentation about the current climate crisis, nine-year-old Felix Finkbeiner announced his vision to his classmates: “Let’s plant one million trees in every country on earth!”
The goal of the children and youth initiative is to inspire people around the globe to plant a trillion trees. Trees are the one of the cheapest and very effective means of binding CO2. One trillion trees could buy us estimately 15 years to reduce greenhouse gas emissions to zero and mitigate the climate crisis.
The children teach and empower others to become Climate Justice Ambassadors. More than 92,837 children from 75 countries were empowered.
On the Yucatán Peninsula in Mexico, Plant-for-the-Planet plants this year more than 3 million trees in 36 different species. This project demonstrates just how easy it is to make planting trees so effective on a large scale. The initiative uses the Plant-for-the-Planet Platform, products and campaigns (such as “Stop talking. Start planting.”) in order to plant trees and motivate others to get involved in planting.
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